Are You Bragging Too Much to Donors?

Have you been to a party and got stuck in a conversation with someone who talked too much about him or herself, or bragged about all the wonderful things he or she has done? You roll your eyes in frustration and plan your escape to the drinks table.

Imagine your donors having the same reaction when all your communications sound like one big brag fest that has nothing to do with them. OK, maybe your appeal or newsletter won’t drive them to drink, but it may end up in the recycling bin, unread.