Branding Beyond the Logo
Many organizations continue to spend an inordinate amount of time, energy, human resources and money developing logos and taglines, believing they are creating their brands. Logos and taglines are simply banners for your brand. Your brand itself penetrates much deeper into your organization's culture and values, far beyond what any attractive icon or a few catchy words attempt to represent.
What follows are some tips to help you brand beyond your logo.
- Companies:
- GuideStar
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