BT enters online fundraising market with fee-free offer for U.K. charities
BT is hoping to expand the online giving market via the launch of its Web fundraising offering MyDonate, a launch which sees it compete with established players JustGiving and Virgin Money Giving in the online sponsorship and fundraising arena.
BT nnounced that myDonate, a website which will enable fundraising sponsorship, regular and one-off gifts in the tradition of JustGiving, will funnel 100 per cent of donations to charities.
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