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Burger King officials announced Thursday that they will team up with Denny's, Wayback Burgers, Krystal and Giraffas to give away 1,500 "Peace Day burgers" at a pop-up restaurant in Atlanta on Sept. 21.
The Peace Day campaign was launched last month when Burger King took out full-page ads in the Chicago Tribune and The New York Times calling on McDonald's to join it in a one-day cease-fire in their "burger wars" by collaborating to make a McWhopper (a hybrid of McDonald's Big Mac and Burger King's Whopper). Burger King suggested that the mashup burger could be sold to raise money to benefit Peace One Day, a nonprofit organization campaigning to raise awareness of Peace Day, a United Nations recognized day that will be celebrated on Monday.
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