Cancer nonprofit rebrands itself
Marci Schankweiler’s cancer respite nonprofit has been rebranded. The new name — For Pete’s Sake Cancer Respite Foundation — is designed to pass the “elevator test.”
A desire to attract travel partners prompted the changes — which include a new logo and website — according to Schankweiler. She admitted to hearing a disconnect between the former name, Crossing the Finish Line, the old logo and the organization’s mission.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
