CECP Report Proposes New Approach for Businesses to Solve Societal Challenges in the Coming Decade

New York, New York — Looking forward to the next decade, CECP and McKinsey & Company have embarked on several months of research into the issues and potential scenarios businesses will confront in the next decade. The result, a groundbreaking new report, “Shaping the Future: Solving Social Problems through Business Strategy,” explores the evolving relationship between business and society, forecasting that societal problems will become more complex, requiring corporate leaders to rework their business, philanthropy and community strategies. The report aims to address two key questions – first, what will the next decade look like for the world, and what are the implications for corporate involvement in solving social issues? And, second, how can corporations position themselves now to maximize their profitability as well as their societal impact?