The Changing Face of Direct Marketing

About three years ago, the industry we knew as "direct marketing" slowly started to be redefined under the term "customer engagement".

It was time for a change. The industry was evolving rapidly and the agencies within it were changing just as quickly, too.

Indeed, in little more than a couple of years, the traditional group of "classic" direct marketing agencies had all headed off in such differing directions that you would be hard-pushed to find many of them on the same pitchlists.

Some ditched their creative departments and focused on solely their data offerings.