Charities Embrace Social Media

Among 76 organizations responding to a survey of the 200 largest U.S. charities based on a listed compiled annually by Forbes magazine, 65 percent are blogging and 42 percent report social media are very important to their fundraising strategy.

The share of charities using some form of social media, known as Web 2.0, is up 8 percentage points and 22 percentage points, respectively, from similar studies in 2008 and 2007.