Charities need to engage with users to improve online giving, says report
Almost half of users (47 percent) who start an online donation fail to complete it, according to a new report which urges the sector to adopt a more personal approach to online donations.
The report, Charities fail to make an impact online, outlines how charities can improve the user experience and increase online donations.
The study was conducted by user experience company, Nomensa, and compared the online donation processes of Cancer Research UK, Macmillan Cancer Support and Marie Curie Cancer Care.
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