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Charities are protesting Congressional plans to gradually phase out the discounts they receive for mail appeals and other materials.
Today nonprofits pay 26 percent less, on average, than businesses to send direct-mail solicitations and other communications to supporters. Those mailings are important for many big groups; while electronic appeals have taken off in recent years, few large nonprofits have found anything as effective for fund raising as direct mail.
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- Companies:
- American Lung Association
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