Your Charity Doesn't Have a Monthly Giving Program Yet?

Monthly, regular giving is at the heart of sustainable public fundraising. Most fundraisers recognize that, but not all of us manage to establish such a program in our organization.

If you needed a light-hearted reminder how important this issue is—perhaps to share with the board of trustees or the CEO—here’s a video from nonprofit technology providers Sumac.

It features experienced fundraising advisers Harvey McKinnon, Gail Perry, Michael Rosen, and Erica Waasdorp. They share “how they feel when you ignore their advice to start a monthly giving program, and tell you one more time why you must start one today.”