Charity Draws Bigger Donations With Redesigned Web Site

Until this summer, Compassion International had a Web site in need of a makeover. The Christian aid charity hadn’t redesigned the site since 2003.

Thanks to an update in June, the number of visits to the site has grown by 25 percent, traffic from search engines has risen 28 percent, and page views have increased 9 percent. The number of people who visit every section of the site has increased as much as 350 percent on some pages, and the average donation made by each visitor has increased by 55 percent.