Charity Wins Donors With Promise Never to Ask for Another Gift
Smile Train, a charity that provides surgery to correct cleft palate in children worldwide, has an intriguing message stamped on the outer envelope of one of its direct-mail solicitations: “Make one gift now and we’ll never ask for another donation again.”
Donors who respond to the mailing are given a reply slip with which they can tell the charity they never want to be asked for a donation again, they want to receive limited communications from Smile Train, or they would like regular updates from the charity.
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%0D%0A%20%20Donors%20who%20respond%20to%20the%20mailing%20are%20given%20a%20reply%20slip%20with%20which%20they%20can%20tell%20the%20charity%20they%20never%20want%20to%20be%20asked%20for%20a%20donation%20again,%20they%20want%20to%20receive%20limited%20communications%20from%20Smile%20Train,%20or%20they%20would%20like%20regular%20updates%20from%20the%20charity.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fcharity-wins-donors-with-promise-never-ask-another-gift%2F" target="_blank" class="email" data-post-id="18378" type="icon_link"> Email Email
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