Colleges see prospective donors among new students

The drill for new college students remains pretty consistent: grab a campus map, buy some overpriced textbooks, save those quarters for laundry and don't forget to call home. On a growing number of campuses, first-year students are hearing another message. Please give. Not for tuition, but instead as a young donor. With alumni-giving rates at record lows and lagging state support of postsecondary education, public and private schools alike are focusing their efforts on building lifetime loyalty among still-impressionable students. Some schools start small. Fundraisers at Emory University in Atlanta pass out piggy banks for freshmen to collect spare