Becoming a more connected society doesn’t just mean “more communications,” but means that we all support and gain from each other. Organizations like the Pew Research Center and Boston Consulting have great data to support the idea that connection means, “supporting organizations that mutually benefit both donor and receiver.” For millennials specifically, this means that they see themselves as part of this interconnected Web, putting more emphasis on seeing their values reflected in their choices — charitable giving, career, family, etc.
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