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If you’re like most nonprofit marketers, you probably have a small communications staff. Chances are, it may be only you!
Adopting a content-curation strategy can help you do more with less, while also establishing your thought-leadership among your community.
Content curation often means shifting from being the source of content to becoming a valued resource that shares the best content. Rather than creating every piece of content, you curate great content that adds value to your community.
You’ve probably already adopted some sort of content-curation strategy—sharing content about your cause from top blogs, news sites, and other popular sources. But are those the only sources? Of course not.
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