Continuous Donor Choice: Fundraising’s Best Opportunity in Ages

In the U.K., late September saw the publication of NCVO’s long-awaited report, "Charities’ Relationships with Donors: A Vision for a Better Future."

Its mission is to deliver the single objective stated on its cover, "…Recommendations on how to enable donors to give consent," to untangle this complex area and recommend what charities should set out to achieve. To our great relief, it gives us confirmation that, for the time being at least, U.K. charities will not be obliged to follow a system of securing consent from every donor via "opt-in."