Corporate-Giving Effort Aims to Expand Giving Tuesday

Organizers of the "1-1-1" model for corporate giving hope to use Giving Tuesday to dramatically expand the effort.

The goal of the 1% Program, launched on Tuesday, is to recruit 500 companies to pledge 1 percent of their equity, 1 percent of their employees’ time and 1 percent of their product to charity by Giving Tuesday 2015. The effort is patterned after the 1-1-1 model that Salesforce founder Marc Benioff created 15 years ago.