Why Crappy Fundraising Is a Problem for Everyone

I got a press release the other day. (Don't get me started on the blustery folly of emailing press releases to bloggers without knowing what they actually blog about!)

It was from a flack who thought I'd be interested to know that a certain retail brand was doing some cause marketing for Children's Miracle Network. So far, so good. I hope it works for everyone.

The piece reminded me of an important truth: If you want to raise funds, ask a fundraising professional. Because nonprofessionals can get it so spectacularly wrong.