Crowdfunding Donations Focus on Individuals, Not Charities or Causes

For those who have donated via crowdfunding sites, 45 percent have given to an individual person in need, compared to only 22 percent who have given to a charity like the Red Cross, or 20 percent who have given to social causes like homelessness.

By contrast, Americans who donate via any channel say the single channel they are most likely to donate to is a charitable organization (25 percent) compared to 17 percent who prefer to give to individuals.

GoFundMe now dominates the crowdfunding space, with 41 percent of Americans aware of the site.