How #CruzCrowd Is Reshaping Campaign Fundraising

Logically, it seems as though Democrats would more heavily rely on social media for campaigning than Republicans because of their younger voting base. This notion is partly true and certainly was true in the groundbreaking Obama 2008 campaign. The party’s outreach toward younger voters is just as important today. Hillary Clinton, for instance, has been mocked for her cringe-worthy attempts at appealing to younger voters through social media. In an obvious attempt to bolster her millennial appeal, she tweeted, “How does your student loan debt make you feel? Tell us in three emojis or less.”

But Democrats are not the only ones attempting to capitalize on social media. In fact, the candidate who may benefit the most from social media use this campaign season is Ted Cruz.