Customer Relationship Management for Nonprofits

Customer relationship management (CRM) is just as crucial for nonprofit organizations as for any other type of business. It might be even more complex. Who are your customers? And what do they want?

Whether your nonprofit charges for its services or you give them away, how you treat your "customers" is crucial. And they want what any customer does: easy access, personal interaction, solutions for their problems, fast response to their requests and needs, and a heartfelt thank-you for their participation.