How to Have a Data-Led Approach to Fundraising

Our online lives have become highly personalized. Every digital action, whether liking a page on Facebook or binge-watching a series on Netflix, helps to create a clearer picture of who you are online—information that businesses use to feed into their future strategies. While the for-profit world has embraced these processes, there are far fewer examples of charities and voluntary organizations doing the same.

In 2014, 79 percent of charities that use social media for fundraising reported a rise in the funds they received compared with the previous year. This, combined with the fact that 44 percent of donors admit that they have the capacity to give more than they already do, means it is essential for you to better understand what motivates your supporters to donate.