Rails-to-Trails' mailer is the gift that keeps on giving. Any donation earns the giver four free issues of Rails to Trails magazine and members-only discounts on the conservancy's other publications and gifts; in addition, those who donate more than $18 receive a free T-shirt.
World Wildlife Fund's mailer is effective in that it contains just three inserts and a self-addressed stamped envelope.
New York City Rescue Mission's pocket-size request highlights some overly specific donation numbers: $12.84 to help six people, $17.12 to help eight people and $27.82 to help 13 people.
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