Desperation is Not a Fundraising Strategy

Imagine a creditor is going to take your car away from you unless you come up with $1,000 by tomorrow. You don’t have the means to pay what’s owed. How do you get the money? Do you ask someone for help? What do you say to them?

You would experience a considerable sense of urgency in this situation, so you’d probably go quickly to the people closest to you and ask for help. You’d tell them you need your car, that it’s important to you. You depend on it, your job depends on it, and your life would be much harder without it. The focus of your message would be on your problem and how much you need their help. You’re in a tough place, so you’re hoping they’ll be understanding and help you out.