Here’s a Powerful Way to Get Your Envelope Noticed and Opened

After the call to action, the element of a direct-mail piece that matters most for response is the outer envelope. If you want to move the needle in direct-mail response, test changes to the envelope.

Here's something to consider when you're thinking about that envelope: copy and design are not the only elements you can work with. The envelope is a physical object, and you can change the physical properties of it, and that can be a very effective way to improve your fundraising results.