Direct Mail Fights Back

What’s sexiest in your nonprofit these days? Who’s got the hot fundraising job? Email fundraising? Social media? Video? Mobile? Direct mail?

Direct mail?! That’s so 20th century.

But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing, the (not disinterested) U.S. Postal Service is. Advertising mail accounts for 31 percent of USPS revenue.

The USPS partnered with Temple University’s Center for Neural Decision Making to study how consumers process physical ads (direct mail postcards) versus digital ads. The result, as headlined by Direct Marketing: Direct Mail Has a Greater Effect on Purchase than Digital Ads.