Direct Mail in 2016: What to Watch For

Before we dive in headfirst into this year, I wanted to look back at the last 365 days in fundraising. I think we can all agree that it was an odd one when it comes to direct-mail results. From the Good Works perspective, 2015 was one of the hardest to predict in terms of revenue and response. From our clients’ perspective, there’s an equal amount of head scratching.

What is going on?

First, there are a lot of external factors that individually may not have an impact, but together certainly do. There are also some clear, internal factors that we see with many of our clients.