Why is Direct Mail Seeing a Resurgence? [Infographic]

The world of Direct Mail is rapidly changing, and where once it was universally regarded as a dying marketing medium, today it seems that this medium is bigger, better and more innovative than ever before. Yet all too many businesses continue to overlook what can be an invaluable part of their marketing campaign, so in this blog article we look at why direct mail is seeing a resurgence, and what this may mean for the modern business.

The reasons behind direct mail’s resurgence:

1. It offers a more innovative range of options than previously

Previously direct mail options consisted of nothing more than a few design options and a choice between paper and card...