DMA Kicks Off 2012 International Echo Awards Competition

The Direct Marketing Association (DMA) announced that the 2012 International ECHO Awards competition is underway. The awards honor the world’s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy and results. The awards will be presented at a gala ceremony held Oct. 16 in Las Vegas. The deadline for submissions is April 25.

This year’s ECHO competition will honor excellence in 12 channels: alternative media, catalog, direct mail, email, mobile, print; search engine marketing, social media, telemarketing, television/video/radio, Web advertising, and Web development.