DMEF Announces 2012 Collegiate ECHO Winners

The Direct Marketing Educational Foundation (DMEF) announced the winners of the 2012 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by SkyMall. DMEF awarded a total of $8,500 in scholarships to the University of Georgia, which swept this year’s competition, with $3,500 in cash prizes going to the winning student teams.

Conducted since 1986, DMEF’s Collegiate ECHO Challenge provides college students with real-world experience by challenging them to create a marketing campaign for an actual product or service.