Does Your Charity Know About Its Second, Mobile Audience?

At Artez Interactive, we track fundraising activity for millions of visitors to charity and nonprofit donation pages every year. We’ve noticed that for most organizations, the peak time of day for online donations is between 9 a.m. – 11 a.m. Mobile Web usage actually ramps up after work or school! Your supporters are primarily using smartphones and tablets at home while watching TV, listening to music, reading e-mails or browsing social networks. We’ve discovered that the most popular time for mobile Web donations is between 8 p.m. – 10 p.m.