Does Your Nonprofit Know How to Attract Big Donors?

What constitutes a major gift varies by nonprofit and depends on its size and depth of its donor base. A major gift could be as little as $100 for a small, grassroots organization and as large as $1 million or more for a large, established organization.

The first step in your major-donor campaign is to determine how much you think you can raise from major donors. To do that you need to define a major-gift level, analyze your major-gift activity and determine what investments in fundraising infrastructure you're going to make.