Donor Research: 7 Tools for Creating a Prospect Profile

One of the most enjoyable aspects of major-gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: The goal of research isn't to snoop. We're only going to look at publicly available information, but it can still feel intrusive. Your integrity is always worth more than the biggest donation a person might give. Always.