Donors Are People Too

I had a great conversation with a friend last week. He reminded me that as the field of fundraising professionalizes, we are all too quick to "systematize" our efforts, automate appeals, send obligatory thank-you receipts and write notes just so we can ask for another donation the next day. This is your friendly reminder to stop it.

For those of you who are fundraisers and nonprofit leaders involved in fundraising, I’m asking you for two things the next couple weeks … 1) Schedule some time with a supporter of your organization and 2) BE AUTHENTIC.