Donors can go to website to find needy families

GiveLocally.net allows people who need emergency help getting food or paying the electric bill to tell their stories; donors read those stories and make donations targeted for specific individuals or families.

Attorney Brad Newman started GiveLocally a little more than a year ago. Bo Young, an Atlanta entrepreneur, came on board late last year. They purposely chose not to be a nonprofit.

"The philanthropic model needs to be more accountable, so we are accountable to our donors and our investors," Newman says.