Donors Say: Enough About You. Let’s Talk About Me!

A recent study revealed that donors support charitable causes for "very personal reasons." In other words, giving is about them (the donors and what motivates them) and is far less about you and your nonprofit organization.

This is not surprising news to those of us who practice donor-centered fundraising. Nevertheless, it’s nice to have additional research data that supports the idea of being donor centered.

"Donor Loyalty Study: A Deep Dive into Donor Behaviors and Attitudes" is the study report from Abila, a leading provider of software and services to nonprofit organizations.