Donors Value Charity Research, but Few Seek It Out, Report Finds

Most people say they care about supporting effective charities over mediocre ones, but they don’t necessarily have the appetite for research that could help them sort the good from the bad.

That’s one of the findings of a new study of donors conducted by Hope Consulting, a firm in San Francisco. Based on a poll of 4,000 people and on interviews with donors, the study was supported by the Aspen Network of Development Entrepreneurs, the Metanoia Fund, and the Rockefeller and William and Flora Hewlett foundations.