Double Your Revenue With 3 Questions

“How do we double our program’s revenue?” is a question we hear a lot, and not just from the peer-to-peer fundraising directors, but also from the very senior level people in an organization.

Personally, regardless of who is asking, I love this question because it supports a “go big or go home” mentality, and yet, at the same time, it strikes me as lazy. Maybe I have the wrong perception, but I often sense a little glibness and naiveté in the question as it seems to suggest that there is a magic easy button that Plenty can provide. It is an attractive image, we hit the button and voila–buckets of money (maybe even ice bucket money–no easy button for that either.)