Early Signs Point to Another Big Growth Year for Giving Tuesday

Giving Tuesday 2014 appears poised to repeat its sophomore year growth, when the day of philanthropy nearly doubled donations around the world. Based on the goals of participants and promises of matching gifts, and a sample of this year’s campaigns, Giving Tuesday could raise $40 million or more. Estimates of online donations tied to Giving Tuesday in 2013 range from $21 million to $32 million.