Easy-to-Implement Legacy-Giving Strategies for Small Nonprofits — Do’s and Don’ts

If you’re like too many nonprofits, you’re missing what’s right in front of your eyes: legacy giving. The lion’s share of philanthropy in the U.S. comes from individuals. Nearly 70 percent of people make gifts to charity during their lifetimes; only 10 percent leave a bequest. Why? No one asks them! It turns out that the act of asking makes a huge difference. And don’t tell me you can’t ask because you’re too small or understaffed.