Email Marketers' Top New Year’s Resolutions for 2016

Virtually everyone is infatuated with Instagram and Snapchat. Few of us can remember the days before Facebook and Twitter.

But email is still the best way to drive sales. In fact, a survey we conducted revealed that nearly 60 percent of Americans prefer brands contact them via email, and email marketing continues to yield higher ROI for marketers than any other channel. We can say with certainty that 2016 will be a boom year for email.

Yet most brands still haven’t mastered the medium—and from where I stand, it’s not from lack of trying. They are simply missing the key steps to improving their email strategies.