'Email’s Not as Awesome as It Used to Be' — Highlights From M+R Benchmark Study

At NTEN’s 2015 Nonprofit Technology Conference, M+R Strategies’ Madeline Stanionis and Marc Reuben held a session that shared some upcoming metrics from the 2015 Benchmark Study. This year, M+R Strategic Services studied 84 participating nonprofits, and this was the first year the benchmark study also looked at cultural organizations.

Some noteworthy trends in online giving: Overall email list growth is increasing, but growth is much slower. Online revenue from email is down. Fundraising open rates increased.