End-of-Year Giving: Fundraising Appeals Our Experts Love

How do you break through the clutter? It matters all year but becomes more urgent during end-of-year giving campaigns when inboxes and mailboxes are full to the brim. I took the question to our in-house experts here at Blackbaud: the client success managers who work closely with our customers day in, day out.

Their advice? Tell a great story. Make it relevant. Make it easy to give. Be mindful of how your audience likes to receive information and how donors like to interact with you.