Escape From Fairy-Tale Fundraising — Roger Craver, Part I

What a week it was! Among other adventures last week, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference. Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint. You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger’s main message today is that organizations like yours are losing seven of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it.