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Facebook Live is taking the news feed by storm! This (relatively) new live broadcasting feature lets any person, brand or nonprofit live stream events, reveals, celebrations and more.
The Humane Society, The White House, the Metropolitan Museum of Art and many smaller nonprofits are broadcasting news-as-it-happens, museum tours and even feeding time for baby raccoons!
Hesitant about broadcasting your cause with Facebook Live?
Although Facebook Live is simple to use (just tap the live broadcast icon while publishing an update from your mobile device), many nonprofits are understandably hesitant about this new form of unscripted content marketing.
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