Facebook's New Fundraiser Tool Makes It Easier for Nonprofits to Raise Money

Facebook is keen to associate its platform with good causes and launched a new, experimental fundraiser tool for charities yesterday. Nonprofits will be able to launch specific fundraisers on their pages, showing users how many people have contributed, how much money they want to raise and suggesting possible donations. The social network is also improving its "Donate" button, making it available in individual posts as well as pages. Users will be able to contribute money directly from the "News Feed," with a single-page form used to process payments via PayPal, credit or debit card.

"People will be able to donate in just a few taps and share their donations with friends," said Facebook in a press release.