Few Charities Are Raising Big Amounts Via Social Media, Says Study

Not many charities are raising significant amounts of money through social networks, but the ones that are come in a variety of sizes, according to a new study.

Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.

But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.