Finding the Right Recipe: The Do’s and Dont’s of Email Marketing

When we hear the term "email marketing," many of us instantly think of spam. Just like its edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many marketers are allocating more time to social media and neglecting the email form.

However, as Adweek recently argued, email is far from dead. In fact, email marketing is evolving to embrace many of the trends that marketers predicted would be its downfall. Instead of eliminating email from the content marketing toolkit, brands just need to dust it off and refresh their approaches.