First Impressions

Don't let anyone fool you, looks count. First impressions go a long way. In the past week I've been thinking a great deal about the first and last impressions we have on our constituents. For those of us at colleges and universities, it begins when our future alumni are students. For others, it begins when our constituents receive our communications. I saved all of my direct mail from nonprofits for the last week, and I'd love to share some thoughts on the first impressions they gave.